Fulfilment specialist MetaPack appoints former Allied Carpets CEO

Retail fulfilment and supply chain specialist MetaPack has appointed former Allied Carpets chief executive officer, Geoff Brady, 47, as an advisory director. He will advise the company on strategy and sales.

Brady has dedicated his career to retail and has held senior positions with Woolworths plc, Booker plc, Kingfisher plc, Superdrug plc and J Sainsbury plc. In July 1999, he joined Allied Carpets as CEO to turn it around following the dismissal of the previous CEO for accounting irregularities and several profit warnings. In just 20 weeks, the company was sold for ?89m - three times its worth on his arrival.

Brady said: "Investing in the cost efficiencies and customer service levels to be gained through e-enabled supply chains is, I believe, the way forward and is where MetaPack can make a huge difference. The costs of retaining loyal customers in a highly price competitive environment is becoming harder and harder for UK retailers."

MetaPack specialises in integrated fulfilment and supply chain solutions and software for the retail and direct-to-consumer marketplaces. MetaPack solutions focus on achieving high customer service, conversion and retention levels by eliminating errors in order processing and the supply chain. The company provides a range of web-based technology solutions from end-to-end fulfilment through to last mile delivery for stores and the multi-channel environment. MetaPack`s technology solutions are complemented by operational expertise and resources. Clients include Boots, Granada and British Land.